Successful email marketing depends on a large customer database, so you can see why it is so important to be able to attract your email subscribers. In fact, this should be a priority for any business that uses email marketing campaigns.
Research shows that around 50 percent of consumers have signed up to receive email from as many as ten brands, while 8 percent don’t receive any email from any brand. This becomes a challenge for email marketers to make it into the inbox.
Brands can use a number of tactics to encourage people to signup to email marketing campaigns; including highlighting the value of these emails through the use of testimonials or you can use a statement that is clear and concise. You need to make sure your signup process is simple and easy to follow.
Offer Free Content
One of the most popular tactics for B2B companies is to offer those that signup something free, such as a white paper, or other forms of free content that can really offer value to the subscriber. It’s a great way to get people to part with their email address.
Remember the Importance of Placement
If nothing else, you need to keep in mind that placement is key. You need to make sure that visitors land on your home page otherwise called your landing page, and they must immediately make the decision to signup for the email marketing campaign. Provide the option in numerous places on your site. You can place a signup box in a fixed place on your site. The header or footer work well.
Turn the Newsletter Into a Product
This tactic is used by many of the multimillion dollar companies who recognize how the newsletter can be used as a powerful tool to engage your customers or potential customers. You need to make sure that your newsletter doesn’t come across as spammy or you will quickly lose subscribers. Creating a newsletter that is packed with useful information and laid out in a way that is easy for subscribers to read and understand will have more and more consumers heading towards signing up for quality emails because of the value they offer.
Your email subscribers are at the heart of your email marketing campaign and you need to recognize the numerous ways that you can increase your subscriber base and ultimately increase your revenue.
Do You Know The Best Ways to Promote Your Email Newsletter?
If you’ve are just in the process of starting a newsletter, congratulations! Perhaps you are getting a few new subscribers each week but for the time it’s taking you to create your newsletter you really want to see subscription at least over a hundred and eventually much higher. How do you do this? You promote your email newsletter the same way you would promote your website or your blog.
You need to create:
A call to action – Should express the frequency and the theme of the newsletter. Should say something like “Sign up for our Weekly Newsletter Featuring Email Marketing.
A landing page – Describe why a visitor should subscribe, the frequency of your newsletter, the content, testimonials from those already receiving the newsletter, even a screen shot of the newsletter.
The form page – This should be short and include first name, last name, social media info, company, email address. The briefer the form the better. You might not even include the last name.
A thank you page – This page should once again tell the subscriber when they would receive the newsletter, and how they should add the sending email address. Promoting Your Newsletter Promoting your newsletter can be a lot of fun. Let’s look at ways you can accomplish this.
#1 Blog Be sure to have a call to action in the sidebar of your blog and at the end of some of the blog posts. A call to action with your email newsletter is at the top of the funnel call to action, which generally performs the best in blog content.
#2 Website Call to Action You should have at least one call to action on every website page. In fact, it’s a lot better if you have can have two to three calls to action on each page.
#3 Emails that Nurture Leads To promote your newsletter set up a lead nurturing email. It’s an excellent strategy because it will show how interesting s. Each time they receive your newsletter they will grow a little and possibly decide they would like to do business with you.
#4 Landing Page Form On your landing page, add a field form asking if they would like to subscribe to the newsletter. It’s an easy way to grow your subscribers.
You should promote your newsletter every chance you get. Have your visitor fill out the form to subscribe and get on the list to receive the newsletter.