If you’ve ever taken the time to study psychology and consumer behavior, then you know the people who’ve shown an interest in your product, they are the ones who are most likely to purchase from you again. If you spend the majority of your time and energy marketing to this group of people, then you will get higher conversion rates, because you are making the most of your time and resources, to get the highest possible return on investment.
A SALES FUNNEL WILL INCREASE YOUR SALES REVENUE
When you think about it, it’s absolutely crazy not to offer people multiple products to buy.
Let’s say you’ve got a report you’re selling for $20.
If you leave it at that and get 500 sales, then you’ll make $10,000.
A nice result – but don’t you think that some of those people would be interested in another related product priced at $47? and in turn, don’t you think some of those people would be interested in buying another product at $497?
Of course many of those people WON’T be interested – but a proportion WILL.
So, if you don’t have a sales funnel then you’re going to miss out on a LOT of sales.
It’s really that simple 🙂